Social Art is a creative, participatory process aimed at inspiring change in individuals and by extension, communities. These programs are reflections on “what is” versus “what could and should be”, that eventually motivate people to improve their quality of life. Such art forms not only entertain people, but also trigger them into thinking, feeling, and behaving differently about crucial social issues.
Water For People India promotes behaviour change regarding WASH by engaging in various forms of social art. We have designed an integrated approach of “Inspire – Activate – Sustain” for continuous reinforcement of positive WASH behaviours with the use of IEC materials and Behaviour Change Communication (BCC).